Overview: Strengthening Search Visibility for a Fintech Startup
A fintech company offering digital payment solutions partnered with us to improve its organic visibility in a category dominated by large financial publishers and well-established competitors. They needed a strategy to improve rankings for highly competitive keywords without using paid campaigns.
The Challenge
The fintech market is highly competitive in search. Key challenges included
- Highly competitive SERPs for core financial keywords
- Difficulty earning editorial mentions in authoritative financial publications
- Content constraints due to regulatory and compliance requirements
- Low organic engagement on transactional and informational landing pages
This required a tailored strategy that balanced editorial compliance with visibility goals.
Strategy: Industry-Relevant Outreach and Content Credibility
We developed a multi-phase strategy that included:
- Identifying finance, investment, and business publications covering fintech topics
- Developing editorial pitches aligned with client expertise and publication standards.
- Improving content relevance for informational and commercial intent
We prioritized topical trust and contextual relevance over raw metrics.
Execution
In a 10-month campaign:
- We mapped industry publications and vetted them for editorial suitability.
- Created expert content tailored for each publication.
- We collaborated with writers and editors to make stories more relevant.
- We maintained consistent performance tracking and keyword progress updates.
Strict quality control was essential due to regulatory requirements.
Results
| Metric | Before | After |
|---|---|---|
| Editorial Placements Earned | — | 142 |
| Organic Traffic Growth | — | +78% |
| Top 10 Keyword Count | 25 | 92 |
| Authority Range (DR) | — | 41–74 |
The campaign improved the brand’s organic presence in financial search categories and boosted visibility for high-traffic keyword clusters.
What This Means
In competitive industries like fintech
- Strategic editorial placements build trust.
- Contextual relevance improves SERP rankings.
- Long-term strategy outperforms short-term tactics